“The journey begins with a single ticket that opens the door to a whole new realm of experiences.” This is the underlying belief at Xctuality. This simple statement has a few interpretations.
First, is to provide consumers with an immersive experience. Focusing initially on virtual events, Xctuality is developing and introducing technologies covering virtual reality, mixed reality, augmented reality and other experiential reality. Content providers can easily create content like never-before and introduce it for mass consumption at low cost. Second, is to enable businesses to organize a full fledge virtual event, from integrated ticketing to live-streaming / broadcasting, tipping, e-commerce, and a microsite. All of which provide monetization opportunities to businesses in a unified fashion. Third, with the opening of the door, Xctuality and its clients are able to reimagine new experiences that Xctuality can then customize and develop for consumers can enjoy.
There is much more to our interpretation as we strive to continually better understand our customers so as to design better engagements and experiences.