Smove started in 2011 with the goal of making cities more liveable--to give busy city dwellers access to vehicles whenever and wherever they needed, keep customers mobile, and to give the space back to people and not waste it on cars. Smove plans to licence its technology to car fleet operators in urban locations outside Singapore, with the intention of franchising a package to sell mobility as a service, giving operators the ability to create utility-like services for transportation of people and goods anywhere.