Job Summary

Job Type


Years of Experience
2-4 years

Tech Stacks

Job Description

At Rakuten Viki, our engineering teams utilize leading-edge technologies to build a world class product. You will join a diverse and talented team with great ambitions to change the digital entertainment landscape. We are looking for top talent across APAC to join our Data Analytics team as a Data Analyst (Marketing). If you are inspired to take up new challenges, then come be a part of our Rakuten Viki team in Singapore.
Key Responsibilities Include:
  • Be a partner to the User Acquisition team - analyze various marketing channels and campaign data to understand the impact and customer acquisition costs
  • Analyze market research data (surveys) to get meaningful insights by applying methods of statistical analysis such as normalization, extrapolation, etc
  • Be a partner to the CRM team - analyze marketing campaign performance with an emphasis on extracting relevant insights and informing ways to improve
  • Help CRM define areas for customer segmentation, channel optimization, message frequency
  • Design to execute robust tests and experimentations that come with readability in results to inform business decisions
  • Be a key member of the Data Analytics team where you’ll also be exposed to other parts of the business like Product, Finance, and Content
  • Ability to support stakeholders with ad-hoc analysis, data requests, and building dashboards to help drive decisions informed by data
  • Work with data engineers as needed to optimise to our data pipeline

  • Preferably BS in Computer Science, Mathematics, Statistics or a related discipline with 2-4 years of relevant work experience
  • Experienced in partnering with product/business stakeholders on complex analytical projects to deliver business results
  • Strong quantitative and analytical skills
  • Proficient in writing complex SQL queries
  • Basic understanding of the usage and interpretation of statistical methods
  • Interest in large-scale data mining, gathering insights and reporting
  • Prior experience with the following languages/tools is highly preferred: For data modeling: R, Python; For data processing: Hadoop, MapReduce, Kafka, Redshift, BigQuery, Spark; For data visualization: Looker, Amplitude, Tableau, Qlikview, Holistics
  • Fluent in technical aspects and able to use technical language with Data Engineers as well as business language with Marketing stakeholders
  • Experience in Digital Marketing Analytics, especially Mobile Marketing Analytics (e.g. AppsFlyer), is a huge advantage
  • Understanding of Subscription-Based business model & metrics is an added advantage
  • Prior experience in supporting CRM teams is also a plus
  • Self-motivated with a high degree of independence
  • Able to accommodate a SGT 7am to 4pm work schedule for 2-3 days per week as the role requires close collaboration with Viki’s US San Mateo Office 
Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Women, minorities, individuals with disabilities and protected veterans are encouraged 


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